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Our story

Founded by Don Luis Rodríguez Aviña, Los Pinos was born from the pursuit of a better future for his family, a bold vision, and a deep love for agriculture. Over the years, our values of responsibility, integrity, honesty, respect, and collaboration have guided us every step of the way. These principles have not only allowed us to grow but have also been the foundation of our reputation as leaders in the agricultural market.

Our Goal

At Los Pinos, our goal goes beyond mere agricultural production. We aspire to lead the market, unlock the potential of our team members, and actively commit to environmental protection. We believe in sustainability and innovation as fundamental pillars for the future and dedicate ourselves to maintaining excellence in everything we do.

Our People

The true heart of Los Pinos is our people. From the founder's children, who have led the company for over a decade, to the new generations joining in decision-making, every team member brings dedication and passion. We deeply value teamwork and collaboration, striving to create an inclusive and participative environment where each individual can grow and thrive.


San Quintin, Baja California

Production hectares

Baja California

Commitment to quality

Our commitment to quality is unwavering. We use cutting-edge technology and sustainable agricultural practices to ensure that every product from our fields meets the highest standards of freshness and flavor. We are dedicated to constant innovation to exceed our customers’ expectations and maintain our position as market leaders.

Sustainability and Social Responsibility

At Los Pinos, we understand the importance of caring for our environment and our communities. We implement sustainable agricultural practices and social programs that promote the well-being and integration of our team members. We believe that a responsible company is one that cares about the impact of its actions and actively works to create a better future for all. 

Our Future

We look to the future with enthusiasm and determination. We are committed to continuing to grow and evolve, always staying true to the values that have brought us here. With a clear vision and renewed passion, we will continue working to take Los Pinos to new heights, ensuring that every step we take brings us closer to a more sustainable and prosperous world.